Integrated Web Marketing that specializes for Small Business

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This post is also available in: Japanese

It is a compilation using the procedures in marketing, links to articles on integrating web marketing.And I hope to be able to reference when people Small Business makes marketing.

There are a number of articles on marketing, but few articles have been published using the procedures in marketing strategy.

So, we will update the article marketing in the form of using the procedures in this page so easy to understand, from time to time appended to each part.

What is the Integrated Web Marketing that specializes in Small Business for

What is the Integrated Web Marketing that specializes in Small Business for

The integrated web marketing, that of marketing techniques that were specific to rebuild the Small Business for the basic concept of integrated marketing communications.

Features of Integrated Web Marketing

Features of Integrated Web Marketing

1.Recognized as the “assets” the customer
2.Integration of marketing messages
3.Repeatable marketing system

The step of running the Integrated Web Marketing

Marketing Research and Analysis

[Will be released]Marketing Research and Analysis

1.Based on the customer data and identify customers and prospective customer base of the company
2.Specific customer insight
3.Market and competitive research
4.Develop a USP(unique selling proposition)
5.Verification and analysis of the business model

Planning of marketing strategy

Planning of marketing strategy

1.To analyze the valuation of customers and prospective customers
2.Creating a marketing concept
3.Development of marketing messages
4.Selection of marketing tactics(tools)
5.Creating a marketing calendar

Execution of marketing strategy

Execution of marketing strategy

1.Execution of marketing tactics(tools)
2.Collection and analysis of feedback data

Marketing evaluation, analysis, and measurement

Marketing evaluation, analysis, and measurement

1.Evaluation of the marketing plan
2.Measurement of ROI by marketing strategy
3.Modification of the marketing strategy
4.Re-run of the marketing plan

Mind Map

web_[Mind-Map]Integrated-Web-Marketing-that-specializes-in-Small-Business-for

web_[Mind-Map]Integrated-Web-Marketing-that-specializes-in-Small-Business-for

About
Kuniyoshi Takemoto is the founder of Amelt.net LLC, and editor of this blog(www.amelt.net).Learn more and connect with me on Google+,LinkedIn(English).


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