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Published in several articles of "Integrated Web Marketing". Please refer to the following article about the other.
List Summary of article:[Mind Map and Table of Contents]Integrated Web Marketing that specializes in Small Business for
Previous articles:Planning of Marketing Strategy
Next articles:Marketing evaluation, analysis, and measurement
1.Execution of marketing tactics(tools)
Along the plan of marketing calendar that you created in the phase of [Planning of Marketing Strategy], we will continue to run the marketing.
What is important at this time, is to make a note to the marketing calendar also trivial what the contents and improvements noticed in the marketing day-to-day activities.
This is because a collection and analysis of feedback data, continue to optimize always a marketing strategy and tactics in real time.
2.Collection and analysis of feedback data
Collect feedback data resulting from the execution of marketing tactics(tools), we will continue to analyze and ROI and improvements.
Collection and analysis of feedback data to frequently in the unit for one week, one month, or one year.
And we will continue to the improvement of marketing strategy and tactics in real time.